Walt Disney need only release as much footage as they honestly want to.
#Watch star wars the force awakens trailer movie#
The good news is that even a smidgen of new material will send the movie news world into a frenzy. Abrams among others) who want to keep as much about the film hidden from marketing reveals as possible and those who at least want to somewhat play ball in the n0w-standard saturation marketing efforts that have become the new normal for even the most preordained of blockbusters.
I imagine that the rest of the marketing campaign will be something of a push-pull effort between those (J.J. Go figure that the one film that probably needs the least amount of exposure is going to benefit from trailer attachment to two mega hit movies in the six weeks before its release.
#Watch star wars the force awakens trailer free#
So the fact that Star Wars: The Force Awakens is the last big film of the year means that it gets a deluge of free eyeballs via the Thanksgiving season blockbusters. I've always said that the best marketing tool is having a huge movie with like-minded demographics to plug your movie, such as Straight Outta Compton trailering before Furious 7. Sony's Spectre, Lions Gate Entertainment's The Hunger Games: Mockingjay part II, and Pixar's The Good Dinosaur. And of course countless more will see this trailer in front of
The next two months will be about convincing them that The Force Awakens truly stands out from the pack even in a world where Star Wars-type movies seem to drop every few weeks and pretty much every weekend in the summer. And now we are at the final stretch, with what will likely be broad pitch to both hardcore fans, general fans, and moviegoers of all ages and demographics who merely view Star Wars: The Force Awakens as yet another big-budget Hollywood fantasy picture, something akin to The Hunger Games, The Avengers, or Transformers. And like a presidential campaign, the majority of the consumers/voters don't really pay attention to this stuff until the final stretch. Like presidential campaigns, much of what occurs in the first months (or years) of a blockbuster marketing campaign is for the benefit of those hardcore junkies who pay attention to all of this stuff. Yesterday's poster reveal kicked off the final leg of the campaign, one that will be a general audience sell. And yeah, it's a, well, pick your football-related metaphor. So, coupled with that 15-second Instagram tease back in August with basically one big new shot, tonight's trailer, which is presumably the final trailer for the film, is something of the first real look at the anticipated J.J. The teaser from November 2014 was basically just a handful of stark images, while the teaser this past April was mostly occupied by Mark Hamill's "We're all Jedis!" narration and a long shot of a crashed star destroyer. It might not feel that way considering the sheer amount of coverage that this film has received, but we really haven't seen much in regards to actual footage from Star Wars: The Force Awakens.
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